Category
Label Writing, Website
HT Creative
Contributing Copywriter
Collaborated With
James Donaldson, Chemist Spirits – Apothecary Beverage Company
It’s not every day I get to flex my creative muscle for the adult beverage market, so when James from Apothecary Beverage Company called, I was very intrigued. This woman-owned business, based out of Asheville, N.C., has made quite a name for itself in a very short period of time. Chemist Spirits won first place in the annual WNC Best of Competition; Distillery of the Year and Mixologist of the Year at the North Carolina Restaurant and Lodging Association’s Chef Showdown; and Double Gold at the Women’s Wine and Spirits Award for its Chemist American Gin. They definitely know what they’re doing. And they also knew the story they wanted to tell, which made it a magical collaboration in every way. Why ‘Chemist’? As the story on the label goes, back in the days of prohibition, the Chemists were the ones who kept “booze” flowing – legally of course – and Chemist Spirits pays homage to their inventive efforts. Fun to write, even more fun to mix in a cocktail. Cheers!