HT Creative

Concept Development, Creative Direction, Script Writing

Collaborated With

Blue Reef Studios

Life has a way of getting carpets dirty – really dirty. Footprints, muddy paws, spilled drinks – before you know it, your carpets are beyond what a household vacuum can do. That’s where Zerorez comes in. Fun fact, Zerorez is a palindrome – spelled the same forward and backward! It’s also short for “zero residue” the major selling point of the company’s  ZR™ Water technology that uses powered water – not wet soaps – to get carpets cleaner than traditional cleaning methods. The challenge with Zerorez is to clearly convey who they are, what they do, describe the science but keep it simple, and also get an offer and call to action within a 30-second time limit. Challenge accepted! I have the pleasure of working with the uber-talented Blue Reef Studios to create television spots for Zerorez Atlanta and its seven markets along with other Zerorez franchises throughout the country. So without further delay, I hope you’ll enjoy this sampling of Zerorez television creative (and if you suddenly feel like your carpets are flat-out filthy…well, now you know who to call)!